Gambling in the U.K. may have finally peaked after years of strong growth. The U.K. Gambling Commission has announced that the number of people playing gambling games is the same as it was last year. They surveyed 8000 people and found that 8.8% of the people polled had gambled either on a computer, phone, or interactive television in the month of June. That was the same percentage as it was last year.

This comes as a surprised considering the media blitz that people in the U.K. have been experiencing over the last 11 months. New legislation allowed easier accessibility to online casinos, and allowed them to advertise on television. It was expected that a large rate increase would be the result of these new laws, but the only increase came in the number of women playing. It rose from 6% in 2007, to 6.5% for the same month in 2008.